My name is Aaron L. Greenspan.

 I’m a digital management professional specializing in inclusive innovation, sustainability, artificial intelligence, media, information technology, marketing, and product management and consulting. I have an academic background in media, information, and technology marketing, and I am currently pursuing my MSc in Digital Transformation and Innovation Management at Ivey Business School.

My work is driven by a deep personal commitment to improving the lives of people with disabilities through technology. I have a hand tremor, and from a young age, I’ve been passionate about advocacy. Now, I channel that same advocacy into my technology and innovation work, applying inclusive principles as a competitive advantage in design and development.

Teaching and consulting internationally has fundamentally reshaped how I think about empathy in innovation.

I’ve learned to ask questions like:

• How do we engage users who typically don’t have access to the same resources as others?
  
  

• How do we design for users with disabilities, or those whose first language isn’t English?
  
  

• How do we build for users with limited access to technology or lacking the right tools, skills, or resources?
  
  

Through my work across Rwanda, Brazil, Canada, and beyond, I’ve gained the ability to empathize with a wide range of user perspectives—across different education levels, abilities, income brackets, cultural contexts, and languages. This empathy now guides my product development, ensuring that solutions are tailored, specific, and competitive.

For example, I think deeply about how someone in rural Rwanda might respond to a marketing message compared to someone in rural Brazil, or how neurodiverse users interact differently with technology than others. These insights help me build more inclusive and effective solutions.

In summer 2025, I participated in the Ivey Ubuntu Management Education Initiative, delivering a four-week “Business Decision-Making” course at the University of Rwanda’s School of Business & Economics. Using the case method, I taught over 50 students from diverse backgrounds, covering business administration, digital strategy, organizational behavior, leadership, teamwork, and communications.

We used African business cases from Kenya, Rwanda, Ethiopia, and Ghana, emphasizing empathy and inclusive innovation in decision-making. The goal was to empower students to become stronger African business leaders. While there, I also connected with leaders and organizations such as Norrsken Kigali, the Rwanda Assistive Technology Access Organization, and numerous student associations.

• Brazil – Designed a strategic concept for IoT cattle tags to track environmental sustainability and prevent illegal deforestation. This project aimed to improve transparency in cattle grazing and sustainability reporting.
  
  

• Rwanda – Advised startups in educational technology on business model and go-to-market strategy; led innovation workshops and capacity-building for student entrepreneurs.
  
  

• Canada – Worked with regulatory clients to develop AI tools for underwriting evaluation; executed large-scale media campaigns for CPG and automotive sectors; managed marketing activations for Amazon including campus partnerships and product integrations.
  
  

• XR & AI Projects – Created inclusive innovation frameworks integrating accessibility features such as haptic feedback and speech-to-text into emerging technology.
  
  

I’ve also worked as a professional photographer with vulnerable populations, a newsroom photo editor, and an executive producer of digital content with millions of views worldwide.

I approach accessibility from both a technical and human perspective—implementing frameworks like WCAG compliance and embedding inclusive design processes into every stage of development. My focus is on ensuring that products don’t exclude users with disabilities, limited resources, or different cultural contexts.

I achieve this by:

• Building relationships with global accessibility and innovation leaders
  
  

• Advocating for accessibility features in product planning discussions
  

• Translating real-world empathy from teaching and consulting into design choices
  

I combine technical execution, creative vision, and inclusive design to create products that work for diverse markets. I’ve built products with teams across language barriers, cultural differences, and varying technological capabilities. My approach is collaborative and empathy-driven, ensuring the solution works for all intended users, not just one market segment.

I prioritize alignment with my values—particularly organizations that are socially impactful, committed to accessibility, and focused on the triple bottom line of people, planet, and profit.

Honestly it’s mainly for branding purposes. My entire life a couple people have called me LEWY. My name is Aaron L Greenspan. My middle name represents my familial connection to my great maternal grandfather.

I began photography at age 7 in Toronto, capturing my twin sister’s performance for The National Ballet School of Canada with a beat-up Olympus camera. Influenced by my artist grandparents, my passion evolved through high school as I documented 10+ oral history projects with war veterans, Holocaust survivors, and Indigenous leaders.

After earning a Certificate in Marketing Management from Dalhousie University, studying photojournalism at the University of King’s College, and completing a BA in Media, Information & Technoculture at Western University, I turned my self-taught craft into a nationally recognized body of work—published in The Canadian University Press Wire, The Dalhousie Gazette, The Charlatan, The Fulcrum, and The Western Gazette.

Professionally, I’ve worked as a Photography Instructor at Camp Kodiak, mentored emerging creatives, and produced 100+ assets for Amazon/Wasserman alongside 30+ for other clients. My portfolio now spans projects in Europe, South America, and East Africa. Currently, I’m completing my MSc in Digital Management at Ivey Business School (expected December 2025), blending creative expertise with strategic innovation to deliver impactful, cross-cultural storytelling and inclusive design.

Sure am!

I am available for hire both locally, provincially, nationally and/or internationally.

Past work has included assignments across North America, East Africa, South America and The Middle East.

At 10 years old, I stood in front of my class, hands shaking as always, and said, “I have cerebral palsy.”

The hardest part wasn’t the diagnosis—it was the judgment that followed. I realized I’d have to repeat those words for the rest of my life and face the same reactions. Over time, that vulnerability became my strength.

I have mild CP and a hand tremor. It hasn’t stopped me from playing rugby, teaching in Africa, or working with 30+ brands worldwide. It doesn’t define my value, limit my creativity, or make me less human—it just makes me different.

Seeing a lack of disability representation in creative industries and in technology, I began producing media that challenges perceptions and creates opportunities for creatives with disabilities.

What started as a question—"How many photographers have CP like me?"—became my mission: to redefine disability in media, technology, and innovation world-wide.

Today, I’m building inclusive solutions and advocating for impact-driven change in industries that still have far to go. That’s why my hands shake—and why it only makes me better.

Software & Tools

• Creative & Design: Adobe Creative Suite (Premiere Pro, Photoshop, Lightroom, InDesign), Canva, Affinity Photo, PicMonkey

• Data Visualization: Tableau (Salesforce), ArcGIS, Basic SQL

• Web Development & Design: HTML, CSS, WIX, Squarespace, Webflow, WordPress

• SEO & Web Monetization: Google Marketing Platform (Ads, Analytics, Search Console, My Business, Adsense), SEO

• Content & Social Media: Hootsuite, LinkedIn Ads, TikTok (Paid/Organic), Vimeo, Twitch, Discord, Snapchat Ads, Twitter Ads, Amazon Ads, Facebook Business Manager, Instagram for Business, WhatsApp Business, Insights/Relavize

• CRM & Marketing: Salesforce, Outfield, HoneyBook

• E-Commerce: Shopify, Stripe

• Communication: Slack, Telegram, Zoom, WebEx, Microsoft Office Suite, G-Suite, Bloomberg Terminal

• Audio & Video Production: Audacity, Final Cut Pro, Shotcut, iMovie, Adobe Premiere Pro

• Publishing & Project Management: Blox, ClickUp, Trello

Photography & Production Equipment

• Cameras: Canon (Rebel, R-Series, 5D Series), Nikon (D200–800 Series), Olympus, Panasonic, Fujifilm, Sony A7III

• Lenses: Kit lenses, 24–70mm, 17–35mm, 35mm, 50mm, 85mm, 70–200mm, 200–400mm+

• Lighting: Studio lights, light triggers, softboxes, diffusers, Canon Speedlites, flash photography

Notable Photography Work

• Captured brand-compliant content for Amazon and high-profile events (National SGBV Walkout, National Day for Truth & Reconciliation, Western’s FOCO)

• Experience teaching photography to neurodiverse and neurotypical students

• Skilled in adapting to diverse environments and delivering under high-pressure conditions

Operating a photography and digital transformation consulting business typically incurs expenses in the tens of thousands of dollars, including equipment, insurance, and professional association fees.

Photography is a craft that takes patience, practice, and resilience. It’s less about having the newest gear and more about how you use what you have to tell meaningful, cross-cultural stories.

When I started, I couldn’t afford top-tier equipment, but I learned that skill matters far more than tools. Even after working with world-class cameras like the Canon 5D/R series and Nikon D850s, I still believe your current camera is probably enough until you’ve truly mastered it.

My advice: focus on composition, storytelling, and consistency. Max out your camera’s potential before upgrading—start with better lenses, not a new body. I used the same basic DSLR for over seven years, and that discipline made me a better photographer.

• Collaborated with 30+ brands, media outlets, and communities (combined reach: 500K+).

• Renewed 3 agency contracts (Wasserman–Amazon), earned multiple performance awards, drove 2,500% growth in engagement in 6 months via Instagram marketing, secured 2 referral hires and 1 promotion.

• Built and managed 4 integrated marketing campaigns for nonprofits in Nova Scotia.

• Delivered 15+ successful giveaways for clients including Avery, 3M Canada, and Kindle.

• Published in 20+ national outlets (Western Gazette, Dalhousie Gazette, Canadian University Press, Charlatan).

• Produced tens of thousands of multimedia assets for web, social, and print; shot 40,000+ photographs on professional DSLR and film systems.

• Organized $5K+ in sponsorships/donations and 25+ events across Ontario and Atlantic Canada.

• Trained and managed 500+ volunteers for events including We Day; oversaw seating for 40K+ attendees at major North American stadiums/arenas.

• Worked with Olympic athletes, journalists (CBC, Toronto Star), filmmakers, influencers, and activists (combined following: 170K+).

• Website reaches thousands monthly.

In its simplest terms, a model release (or photo release) is a written and signed agreement between you (the client) and me (the photographer). The purpose of this contract is to protect– release– me from liability in future lawsuits that previous clients might file against me for legal claims like an invasion of privacy, defamation of character, libel and more. Simply put, the document stipulates the terms under which one party may use photos taken of another party and acts as a binding agreement.

Why do I ask you to sign one?

Effectively, I'm asking your permission to take your photo and use it for commercial or editorial purposes. The policy of completing such consent/liability-related form will remain REQUIRED ALWAYS, mainly if I photograph your children or models for commercial/editorial clients on contracts such as camps, nonprofits, magazines or agencies for copyright, legal protection and consent purposes.

In addition, because I wish to use images taken at your session for promotional purposes for my business, I ask you to sign the photo release.

Can you refuse to sign it?

Yes, you can. In signing it, you are giving me, as the photographer, all publication rights to all images, which are effective from the date of signature to the end of time. There is no right after signature to ask me, as the photographer, to destroy particular images.

Am I going to publish your photos if you don't sign?

No, I won't. However, I will respect your right not to sign the document.

Will I publish less-than-perfect images of you?

No. I'm running a business that I want to thrive and grow, so it's in nobody's best interest to publish photos like that.

These posts aim to help you understand the preparation and processes that go into your photoshoot.

The easiest way is to connect with me on LinkedIn or send me a message. I’m available for speaking engagements, panels, and workshops on topics such as disability design, inclusive innovation, and digital transformation. I also mentor up to 100 students or early-career professionals annually.