Hi!

I'm Aaron L Greenspan

Welcome to my portfolio!

I help global organizations navigate disruption and unlock growth through emerging technologies, accessibility, and strategic product leadership.

My story

Originally from Toronto, I’ve always been driven by what’s possible—beginning in international development and management, evolving through media and photography, and ultimately converging into a passion for global innovation, assistive technology, education, and digital transformation.

Today, my work focuses on applying cutting-edge emerging technologies to design accessible, inclusive digital solutions that create meaningful impact for businesses and the communities they serve.

I’m deeply motivated by collaboration and enjoy connecting with global leaders who share this vision. Along the way, I’ve been fortunate to engage with founders, researchers, and change-makers around the world who are actively shaping a more equitable digital future.

Group of people standing in front of the Rusaro Autism Foundation building, which has colorful numbers and alphabet letters painted on the wall.

Education

Education & Credentials

MSc in Management (Digital Management) — Ivey Business School, Western University
BA in Media, Information & Technology (Dean’s List) — Western University
Certificate in Marketing Management — Dalhousie University
Product Management & Product Leadership Certifications — BrainStation (AWS, Google, RBC Borealis, Air Canada)
CPACC Candidate — International Association of Accessibility Professionals (IAAP)

Prime student T-shirts, gray, white, and blue, laid out on a bed with Amazon and campus manager logos, alongside Amazon-branded supplies and packaging.

A classroom with students seated at long tables and a instructor standing near a blackboard and presentation screen, during a discussion.

A young woman with dark hair, smiling, wearing a black blazer, white top, gold necklace with a cross, and small hoop earrings, standing outdoors in front of greenery and a building.

Crowd of people at an outdoor party or concert with a stage and string lights overhead

Experience

With 5+ years at the intersection of marketing, tech, global education, and innovation, I lead omni-channel strategy, creative production, and accessible, design-driven solutions.

Agile-trained and impact-focused, I’ve delivered results across fintech, CPG, AI, XR, health, edtech, and sustainability — from AI compliance to blockchain traceability, GTM to green innovation.

I thrive on turning complex challenges into bold, strategic outcomes.

See my work below or follow along @lewyslens.

International Teaching/ Consulting/Product/Innovation

Visiting Guest Lecturer/Case-Method Instructor

University of Rwanda

Taught business decision-making through case-based learning at one of Africa’s leading universities — empowering the next generation of entrepreneurial thinkers.

Completed a consulting project in Itapevi, Brazil, advising on IoT implementation and sustainable technology through a systems thinking approach.

Consulting Analyst

Distrito Itaqui (Brazil)

Map of New York City showing household segments of Young Digerati, 2022, by block groups, with various color-coded areas indicating different percentages of household segments.

Implementation

Past projects for clients in:

Media & Entertainment/TMT
Supply Chain & Logistics+
Cyber/Government+

End‑to‑End Creative Professional

Creative Direction/EP

*TEDxWesternU***

Led Western University’s first TEDx multi-cam production since 2018 — managing end-to-end creative across AV, digital, photo, and print with a team of 15+ and 20+ pro advisors.

Directed and produced 9 talks (750K+ views), including a global top 10 TEDx talk of 2023 on disability inclusion.

Learn more

A young man with a headset sitting at a control desk with audio and video equipment, behind a glass partition at a conference or event.

Group of six young adults standing on a stage in front of a TEDx WesternU sign and presentation screen, smiling for a photo.

Professional Photography

Celebrating football team in purple uniforms holding trophy, smiling and cheering outdoors.

Large crowd of people gathering outdoors on a sunny day with a historic building and Canadian flag in the background.

Person standing on a snow-covered sports field, holding equipment, with spectators seated in bleachers and a cloudy sky overhead.

The Western Gazette

Oversaw photography for Canada's top 2022 student newspaper, mentored 4+ award-winning interns, and managed simultaneous projects using BloxCMS, ClickUp, and Adobe CC.

Staff

Samples

Three young people standing together outdoors, dressed in trendy casual clothing.

Young man with dark curly hair looking down under a wooden shelter on a sunny day, with greenery and trees in the background.

American football players in white uniforms, black helmets, and gloves running on a field with a brick building and equipment in the background.

Group of American football players in purple jerseys inside a team tunnel, smiling and talking.

Large group of people protesting outdoors with signs that read "Protect Our Students!" and "The Absence of Yes Means No," all wearing face masks.

A woman with long, wavy light brown hair, wearing a black turtleneck sweater, stands outdoors in a wooded area during daytime.

Go-To-Market

Brand Management

Collection of Amazon Prime Student branded items and accessories on a hardwood floor, including bags, notebooks, a water bottle, stickers, and a TV on a table.

A purple Western University Canada sweatshirt, a black Prime Student hat, a Prime Student tissue packet, a Prime Student coupon, a black and a white plastic bag, a Prime Student water bottle, all laid out on a surface.

Amazon/Wasserman Next Gen

Led 40+ campus managers executing marketing activations for Amazon across Canada.
Former top 5 performer in Canada
Led brand efforts at Western University & Dalhousie University.

More Info

Omni-Channel Digital Strategy+

Crafted portraits, social media strategies, and consulted on multiple productions for 50+ professional clients

Two smiling football fans, a woman with sunglasses and a man with a beanie, standing together at a stadium with a crowd in the background, wearing lanyards with tickets for the College Mitchell Bowl.

A young man and woman standing against a dark background, wearing hoodies with the word 'Anointed' on them. The man has glasses and dark hair, the woman has wavy, light brown hair.

Academic Samples

Password protect (Interview access only)

Specialties

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Specialties *

Bring unique expertise in digital transformation advising covering specialized areas such as fintech, industrialized IoT, Industry 4.0, blockchain, content supply chain and other enterprise-level technology solutions.
Experience designing back-end and front-end legacy system modernizations across sectors. This includes experience scraping data, organizing structured data-base processing/microservice/systems/API integrations, and further training foundational AI models for continual improvement and optimization.
Proficient in leading cross-functional teams, conducting product discovery, and developing strategies for product launch and market success.
Experienced with the stage-gate process, Miro, pretotyping, problem identification and more.
Proficient in creative, product, transformation, GTM/marketing, innovation and digital platform implementation management strategy.
Proficient in capacity utilization analysis, P&L , and process flow diagram mapping.
Skilled/familiar in leveraging emerging technologies and using data analytics tools like Tableau, Excel and Google Analytics, enabling data-driven decision-making.
Well-informed about media and tech policies in the US and Canada, ensuring compliance and adherence to industry standards.
Proficient in agile/scrum project management and tools such as ClickUp, Asana, Jira, and Monday, ensuring efficient project/production planning, execution, and delivery.
Skilled in Adobe Creative Cloud suite, multimedia front-end development, animation, and AI art creation, with a focus on delivering visually compelling content across multiple platforms.
Experienced in campaign planning, execution/activation, and analytics across various digital advertising and programmatic platforms including Google Adsense, Amazon DSP, DV360/SA360, Teads, Index Exchange, SEO/SEM (PMax/Demand Gen, SEMRush), driving impactful results, improving KPIs for clients. Additionally familiar with traditional media buying across multiple Canadian/international OOH, broadcast, and audio vendors.
Also bring expertise in developing learning agendas to test components of activations, QA, running the numbers on measurement frameworks, and determining GTM approaches across brand lift studies, A/B tests, split studies, surveys, and more.
Well-versed in PR practices, crisis communication, and media relations, utilizing tools like Cision and Muck Rack to manage press releases and EPKs effectively.
Experienced in live streaming platforms like YouTube Live and OBS, proficient in professional AV equipment and post-production processes for multimedia content creation.
Passionate about inclusive innovation and shaped by early exposure to occupational therapy, I specialize in integrating emerging assistive technologies into digital products and services. I’ve completed specialized training in coaching individuals with and without disabilities and remain active in Toronto’s accessibility community, engaging internationally in digital inclusion initiatives. My work spans WCAG 2.2, gesture-based controls, neural interfaces, digital twins, prosthetics and other interesting assistive tech applications. Long-term, I aim to deepen my expertise in inclusive innovation.

Hi!