Hi!
I'm Aaron L Greenspan
Welcome to my portfolio!
I help firms navigate disruption and drive innovation/growth through media, emerging tech, accessibility, sustainability, product management, and consulting.
Education
I’m currently pursuing a MSc in Digital Management at Ivey Business School, where I focus on bridging innovation management and human experience through product strategy, digital transformation, and emerging technologies.
I hold a Bachelor’s degree in Media, Information & Technology and have earned certifications in Marketing Management and Product Management.
My work in media production, creative strategy, and accessibility advocacy has been nationally recognized, and I’m passionate about building impactful digital solutions globally.
Experience
I bring over five years of experience at the intersection of marketing, technology, and transformation, driving full-funnel omni-channel strategies, integrated creative production, performance/programmatic activation, and design-driven innovation management.
With a strong background in agile, waterfall, and scrum methodologies in product development and management, I’ve collaborated across cross-functional teams and led SMB teams to exceed global client KPIs and OKRs.
My professional work spans enterprise solutions for FinTech, agency digital programmatic OOH for CPG, IoT and blockchain for agricultural traceability, AI compliance for automotive/insurance, OEM process flow planning, pre-seed startup raising/canvas planning, XR in education/accessibility, cloud/data infrastructure deployment/protection for healthcare/gov’t, systems thinking for green innovation, and digital GTM strategy for logistics.
I thrive on tackling complex challenges, leveraging emerging technologies, and crafting strategies that drive impact and transformation.
Check out my work below or find it @lewyslens.
Creative Direction/EP
TEDxWesternU
Coordinated and executed Western University's first TEDx multi-cam production in five years (since 2018).
Led a team of 15+ creatives and collaborated with 20+ professional advisors.
Managed end-to-end production, covering broadcast, AV, photo, digital, graphics/animation, and print.
Directed and produced 9 TEDx videos (750K+ views), one of which became one of the most-watched university videos ever and a top 10 global TEDx talk about people with disabilities in 2023.
Broadcast
Brand Management
Amazon/Wasserman Next Gen
Led 40+ campus managers executing marketing activations for Amazon across Canada.
Former top 5 performer in Canada
Led brand efforts at Western University & Dalhousie University.
Digital/Creative Strategy+
Crafted portraits, social media strategies, and consulted on multiple productions for 50+ professional clients
Implementation Consulting
Past projects for clients in:
Media & Entertainment/TMT
Supply Chain & Logistics+
Cyber/Government+
Specialties
-
Bring unique expertise in digital transformation advising covering specialized areas such as fintech, industrialized IoT, Industry 4.0, blockchain, content supply chain and other enterprise-level technology solutions.
-
Experience designing back-end and front-end legacy system modernizations across sectors. This includes experience scraping data, organizing structured data-base processing/microservice/systems/API integrations, and further training foundational AI models for continual improvement and optimization.
-
Proficient in leading cross-functional teams, conducting product discovery, and developing strategies for product launch and market success.
Experienced with the stage-gate process, Miro, pretotyping, problem identification and more.
-
Proficient in creative, product, transformation, GTM/marketing, innovation and digital platform implementation management strategy.
-
Proficient in capacity utilization analysis, P&L , and process flow diagram mapping.
-
Skilled/familiar in leveraging emerging technologies and using data analytics tools like Tableau, Excel and Google Analytics, enabling data-driven decision-making.
-
Well-informed about media and tech policies in the US and Canada, ensuring compliance and adherence to industry standards.
-
Proficient in agile/scrum project management and tools such as ClickUp, Asana, Jira, and Monday, ensuring efficient project/production planning, execution, and delivery.
-
Skilled in Adobe Creative Cloud suite, multimedia front-end development, animation, and AI art creation, with a focus on delivering visually compelling content across multiple platforms.
-
Experienced in campaign planning, execution/activation, and analytics across various digital advertising and programmatic platforms including Google Adsense, Amazon DSP, DV360/SA360, Teads, Index Exchange, SEO/SEM (PMax/Demand Gen, SEMRush), driving impactful results, improving KPIs for clients. Additionally familiar with traditional media buying across multiple Canadian/international OOH, broadcast, and audio vendors.
Also bring expertise in developing learning agendas to test components of activations, QA, running the numbers on measurement frameworks, and determining GTM approaches across brand lift studies, A/B tests, split studies, surveys, and more.
-
Well-versed in PR practices, crisis communication, and media relations, utilizing tools like Cision and Muck Rack to manage press releases and EPKs effectively.
-
Experienced in live streaming platforms like YouTube Live and OBS, proficient in professional AV equipment and post-production processes for multimedia content creation.
Creative Samples
Creative Samples
