A young man with glasses and a dark green jacket smiling outdoors at night in front of tall, thin flowering plants and a cityscape with lights in the background.

Hi!

I'm Aaron L Greenspan

Welcome to my portfolio!

I help global firms navigate disruption and drive innovation/growth through media, emerging tech, accessibility, sustainability, product management, and consulting.

My story

Group of people standing in front of the Rusaro Autism Foundation building, which has colorful numbers and alphabet letters painted on the wall.

Originally from Toronto, I’ve always chased what’s possible—starting with international development and management, evolving into media and photography, and ultimately leading to a passion for global innovation, assistive tech, teaching and digital transformation.

Born with a hand tremor, I’ve always approached problem-solving through creativity, empathy, and resilience. What some might see as a limitation, I’ve embraced as a strength — shaping a path through professional photography, international teaching, innovation consulting, and being a camp counsellor for neurodiverse campers.

I’ve also come to see empathy not just as a personal trait, but as a powerful driver of better, more inclusive design. It’s helped me think more deeply about who is being served through innovation — and who’s being left out — when we develop it.

Today, my work focuses on leveraging emerging technology to build a more accessible, inclusive world. I’m passionate about connecting with global leaders who share this vision, and I’ve been fortunate to meet founders and changemakers around the world helping bring it to life.

Education

I’m currently pursuing a MSc in Digital Management at Ivey Business School, Western University where I focus on bridging innovation management and human experience through product strategy, digital transformation, and emerging technologies.

I hold a Bachelor’s degree in Media, Information & Technology and have earned certifications in Marketing Management and Product Management.

My work in media production, creative strategy, and accessibility advocacy has been nationally recognized, and I’m passionate about building impactful digital solutions globally (experience spans EMEA, LatAm, & North America).

Photo by Jeffrey Tseng
Prime student T-shirts, gray, white, and blue, laid out on a bed with Amazon and campus manager logos, alongside Amazon-branded supplies and packaging.
A classroom with students seated at long tables and a instructor standing near a blackboard and presentation screen, during a discussion.
A young woman with dark hair, smiling, wearing a black blazer, white top, gold necklace with a cross, and small hoop earrings, standing outdoors in front of greenery and a building.
Crowd of people at an outdoor party or concert with a stage and string lights overhead

Experience

With 5+ years at the intersection of marketing, tech, global education, and innovation, I lead omni-channel strategy, creative production, and accessible, design-driven solutions.

Agile-trained and impact-focused, I’ve delivered results across fintech, CPG, AI, XR, health, edtech, and sustainability — from AI compliance to blockchain traceability, GTM to green innovation.

I thrive on turning complex challenges into bold, strategic outcomes.


See my work below or follow along @lewyslens.

A young man standing under an archway that reads "University of Rwanda - Gikondo Campus" during daytime.

Visiting Guest Lecturer/Case-Method Instructor, University of Rwanda

  • Taught business decision-making through case-based learning at one of Africa’s leading universities — empowering the next generation of entrepreneurial thinkers.

Group of students and an instructor standing in front of the University of Rwanda Gikondo Campus, holding certificates, posing for a photo.

Consulting Analyst,

Distrito Itaqui (Brazil)

  • Completed a consulting project in Itapevi, Brazil, advising on IoT implementation and sustainable technology through a systems thinking approach.

A man wearing a white t-shirt, beige pants, and white sneakers standing and smiling inside a modern, empty classroom or conference room with multiple rows of black chairs and light-colored desks. Large windows let in natural light, and there is a digital clock on the wall.

Creative Direction/EP

TEDxWesternU

  • Led Western University’s first TEDx multi-cam production since 2018 — managing end-to-end creative across AV, digital, photo, and print with a team of 15+ and 20+ pro advisors.

  • Directed and produced 9 talks (750K+ views), including a global top 10 TEDx talk of 2023 on disability inclusion.

A young man with a headset sitting at a control desk with audio and video equipment, behind a glass partition at a conference or event.
Group of six young adults standing on a stage in front of a TEDx WesternU sign and presentation screen, smiling for a photo.

Broadcast

Professional Photography: Editorial

The Western Gazette

  • Oversaw photography for Canada's top 2022 student newspaper, mentored 4+ award-winning interns, and managed simultaneous projects using BloxCMS, ClickUp, and Adobe CC.

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Celebrating football team in purple uniforms holding trophy, smiling and cheering outdoors.
Person standing on a snow-covered sports field, holding equipment, with spectators seated in bleachers and a cloudy sky overhead.

Brand Management

Amazon/Wasserman Next Gen

  • Led 40+ campus managers executing marketing activations for Amazon across Canada.

  • Former top 5 performer in Canada

  • Led brand efforts at Western University & Dalhousie University.

Collection of Amazon Prime Student branded items and accessories on a hardwood floor, including bags, notebooks, a water bottle, stickers, and a TV on a table.
A purple Western University Canada sweatshirt, a black Prime Student hat, a Prime Student tissue packet, a Prime Student coupon, a black and a white plastic bag, a Prime Student water bottle, all laid out on a surface.
Display of various Post-it brand sticky notes, command hooks, and tape dispensers on a store shelf, with a calendar and promotional messages in the background.

Digital/Creative Strategy+

  • Crafted portraits, social media strategies, and consulted on multiple productions for 50+ professional clients

Two smiling football fans, a woman with sunglasses and a man with a beanie, standing together at a stadium with a crowd in the background, wearing lanyards with tickets for the College Mitchell Bowl.
A young man and woman standing against a dark background, wearing hoodies with the word 'Anointed' on them. The man has glasses and dark hair, the woman has wavy, light brown hair.

Implementation Consulting

Map of New York City showing household segments of Young Digerati, 2022, by block groups, with various color-coded areas indicating different percentages of household segments.

Past projects for clients in:

  • Media & Entertainment/TMT

  • Supply Chain & Logistics+

  • Cyber/Government+

Creative Samples

Creative Samples

Three young people standing together outdoors, dressed in trendy casual clothing.
Young man with dark curly hair looking down under a wooden shelter on a sunny day, with greenery and trees in the background.
American football players in white uniforms, black helmets, and gloves running on a field with a brick building and equipment in the background.
Group of American football players in purple jerseys inside a team tunnel, smiling and talking.
Large group of people protesting outdoors with signs that read "Protect Our Students!" and "The Absence of Yes Means No," all wearing face masks.
A woman with long, wavy light brown hair, wearing a black turtleneck sweater, stands outdoors in a wooded area during daytime.

Academic Samples

Academic Samples

Specialties

  • Bring unique expertise in digital transformation advising covering specialized areas such as fintech, industrialized IoT, Industry 4.0, blockchain, content supply chain and other enterprise-level technology solutions.

  • Experience designing back-end and front-end legacy system modernizations across sectors. This includes experience scraping data, organizing structured data-base processing/microservice/systems/API integrations, and further training foundational AI models for continual improvement and optimization.

  • Proficient in leading cross-functional teams, conducting product discovery, and developing strategies for product launch and market success.

    Experienced with the stage-gate process, Miro, pretotyping, problem identification and more.

  • Proficient in creative, product, transformation, GTM/marketing, innovation and digital platform implementation management strategy.

  • Proficient in capacity utilization analysis, P&L , and process flow diagram mapping.

  • Skilled/familiar in leveraging emerging technologies and using data analytics tools like Tableau, Excel and Google Analytics, enabling data-driven decision-making.

  • Well-informed about media and tech policies in the US and Canada, ensuring compliance and adherence to industry standards.

  • Proficient in agile/scrum project management and tools such as ClickUp, Asana, Jira, and Monday, ensuring efficient project/production planning, execution, and delivery.

  • Skilled in Adobe Creative Cloud suite, multimedia front-end development, animation, and AI art creation, with a focus on delivering visually compelling content across multiple platforms.

  • Experienced in campaign planning, execution/activation, and analytics across various digital advertising and programmatic platforms including Google Adsense, Amazon DSP, DV360/SA360, Teads, Index Exchange, SEO/SEM (PMax/Demand Gen, SEMRush), driving impactful results, improving KPIs for clients. Additionally familiar with traditional media buying across multiple Canadian/international OOH, broadcast, and audio vendors.

    Also bring expertise in developing learning agendas to test components of activations, QA, running the numbers on measurement frameworks, and determining GTM approaches across brand lift studies, A/B tests, split studies, surveys, and more.

  • Well-versed in PR practices, crisis communication, and media relations, utilizing tools like Cision and Muck Rack to manage press releases and EPKs effectively.

  • Experienced in live streaming platforms like YouTube Live and OBS, proficient in professional AV equipment and post-production processes for multimedia content creation.

  • Passionate about inclusive innovation and shaped by early exposure to occupational therapy, I specialize in integrating emerging assistive technologies into digital products and services. I’ve completed specialized training in coaching individuals with and without disabilities and remain active in Toronto’s accessibility community, engaging internationally in digital inclusion initiatives. My work spans WCAG 2.2, gesture-based controls, neural interfaces, digital twins, prosthetics and other interesting assistive tech applications. Long-term, I aim to deepen my expertise in inclusive innovation.