Hi!
I'm Aaron L Greenspan
Welcome to my portfolio!
Professional media, technology, product and digital management consultant focused on carefully tackling innovation and transformation challenges for a range of firms.
Education
I am currently a Master’s Degree candidate at the Ivey Business School, Western University, specializing in Digital Management, with an expected graduation date of December 2025.
I earned my Bachelor's (B.A., Dean's List) in Media, Information, & Technology from Western University, hold a Certificate in Marketing Management from Dalhousie University and a post-graduate Professional Certificate in Product Management (PMC™) from BrainStation®. I have also completed a Sustainability and Technology Studio Immersion program as part of Distrito Itaqui in Brazil.
In addition, I hold product-specific certifications across numerous paid social/search and programmatic platforms including Amazon DSP, Google Ads, GMP DV360 and more. I also have familiarity with DoubleVerify trafficking, Generative AI and more.
Experience
I bring 5+ years in full-funnel omni-channel marketing strategy, campaign planning, integrated end-to-end creative production and agency performance/programmatic activation. I also bring unique experience collaborating across agile/scrum environments, and leading SMB teams to exceed targets/global client KPIs.
Check out my work below or find it @lewyslens.
Creative Direction/EP
TEDxWesternU
Coordinated and executed Western University's first TEDx multi-cam production in five years (since 2018).
Led a team of 15+ creatives and collaborated with 20+ professional advisors.
Managed end-to-end production, covering broadcast, AV, photo, digital, graphics/animation, and print.
Directed and produced 9 TEDx videos (550K+ views), one of which became the most-watched university video ever and a top 10 global TEDx talk about people with disabilities.
Broadcast
Brand Management
Amazon/Wasserman Next Gen
Led 40+ campus managers executing marketing activations for Amazon across Canada.
Former top 5 performer in Canada
Led brand efforts at Western University & Dalhousie University.
Headshots, Social Media+
Crafted portraits, social media strategies, and consulted on multiple productions for 50+ professional clients
Strategy Consulting
Past projects for clients in:
B2C: Media & Entertainment/TMT
B2B: Supply Chain & Logistics+
B2G: Cyber/Government
Specialties
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Proficient in leading cross-functional teams, conducting product discovery, and developing strategies for product launch and market success.
Experienced with the stage-gate process, Miro, pretotyping, problem identification and more.
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Bring unique expertise in digital transformation advising covering specialized areas such as fintech, industrialized IoT, Industry 4.0, blockchain, content supply chain and other enterprise-level technology solutions.
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Skilled/familiar in leveraging emerging technologies and using data analytics tools like Tableau, Excel and Google Analytics, enabling data-driven decision-making.
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Well-informed about media and tech policies in the US and Canada, ensuring compliance and adherence to industry standards.
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Proficient in agile/scrum project management and tools such as ClickUp, Asana, Jira, and Monday, ensuring efficient project/production planning, execution, and delivery.
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Skilled in Adobe Creative Cloud suite, multimedia front-end development, animation, and AI art creation, with a focus on delivering visually compelling content across multiple platforms.
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Experienced in campaign planning, execution/activation, and analytics across various digital advertising and programmatic platforms including Google Adsense, Amazon DSP, DV360/SA360, Teads, Index Exchange, SEO/SEM (PMax/Demand Gen, SEMRush), driving impactful results, improving KPIs for clients. Additionally familiar with traditional media buying across multiple Canadian/international OOH, broadcast, and audio vendors.
Also bring expertise in developing learning agendas to test components of activations, QA, running the numbers on measurement frameworks, and determining GTM approaches across brand lift studies, A/B tests, split studies, surveys, and more.
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Well-versed in PR practices, crisis communication, and media relations, utilizing tools like Cision and Muck Rack to manage press releases and EPKs effectively.
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Experienced in live streaming platforms like YouTube Live and OBS, proficient in professional AV equipment and post-production processes for multimedia content creation.
Creative Samples
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Creative Samples *
